Twitter’s short form format, ease of use, and ubiquity across modern smartphone devices often make it the platform of choice for writers live blogging events. While Twitter’s feature set does naturally lend itself to live blogging, the fluid and unorganized nature of Twitter’s content stream creates a poor reader experience. Consider that the average lifespan of a tweet is just under an hour and it’s easy to see how relying on such a fluid platform minimizes the long term value and return of live blog posts.
On the other hand, WordPress offers an equally intuitive publishing interface and allows writers to feature or archive popular content after it’s been published, extending its shelf life. Blogs and websites continue to attract volumes of readers to a story through ongoing social media distribution strategies, search engine traffic, and referral links — even after a breaking news event has passed. Despite long term site traffic and content discovery advantages, WordPress does not offer many of the popular Twitter features live bloggers rely on, like instant update distribution and notifications.
Until now, writers had to make a choice between the two platforms when producing live blogs, each of which come with sacrifices. Now, with LivePress, writers can have the best of both worlds and their readers can too. LivePress is deeply integrated with WordPress and Twitter, offering writers the ability to add guest bloggers using Twitter handles, search Twitter for tweets related to a story, and easily cross post live blog updates to a Twitter account.
For the first time, writers can easily integrate reader’s tweets with their live blogs using LivePress’s Twitter Search feature and WordPress’s native oEmbed support, which makes embedding a tweet into a live blog as easy as copying and pasting a link. A study detailing live blogging trends at The Guardian states that their live bloggers are three times more likely to include a reader’s tweet in a live blog post over a traditional comment left at the bottom of the post. On the flip side, readers are twice as likely to engage with live blog posts over traditional news articles, meaning publishers have a lot to gain from luring live blog traffic from Twitter to their websites where that engagement can have long term advertising, community, and SEO benefits.
The ability to blend the best social features of Twitter with the publishing power of WordPress makes LivePress the new obvious choice for live blogging. How could your newsroom benefit from a more integrated approach to live blogging? Let us know in the comments!